We got the brand - let's bring the goods

by Derrick from Apathy is Boring — November 18, 2010


[one by drcornelius on Flickr]

According to a survey released November 5th, Canada was picked No. 1 in a global survey of countries with the most favourable brand. According to the CBC, Canada has climbed steadily over the last few years, advancing from a 12th-place ranking just four years ago and from 2nd place last year.

So, it’s official: the world likes what it sees in Canada. Unfortunately however, Canadians don’t seem to be quite as happy with Canada as the rest of the world.

According to the latest EKOS poll, only 44.5% of Canadians think that our country is headed in the right direction. I don’t know about you, but I think this is a problem.

Canada is no doubt a great country - I think it’s safe to say that the vast majority of Canadians agree, but obviously there is a large percentage of the population who feel that the face Canada is putting forward is not the Canada that they want.

Rather than sitting around moping, how about we prove that Canada is as great in reality as the rest of the world thinks our brand is.

 

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