Canadian Millennial Social Values Study

A collaboration between Environics Institute and Apathy is Boring, the Canadian Millennials Social Values Study reveals a diverse population when it comes to Canada’s millennial cohort (those born between 1980 and 1995). The innovative study based its findings not only on demographic data like age, location, and socio-economic factors, but also took into account millennials’ diverse social value systems. These social value systems help make sense of the different and sometimes contradictory stereotypes that tend to follow Canadian millennials. 

To find out what type of Millennial you are, check out this quiz.


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