Our Approach

  • Gather Knowledge

    Every activity undertaken by Apathy is Boring begins with a discussion of the research that we need to do. Starting with this “homework” has two benefits: it ensures that we’ve correctly identified and analyzed the problems we’re tackling, and it helps us be efficient. We draw on knowledge from both practitioners and researchers. If there’s a lack of information, we start by conducting our own research.
  • Experiment & Innovate

    Apathy is Boring is not afraid to experiment and innovate. Before we commit to a new activity, we test different ways to accomplish our mission. We also gather program level and strategic level data for each of our activities and programs. This data is used not only to evaluate the performance of each activity and program, but also allows us to identify high- impact solutions for the problems we’re tackling.
  • Maximize Impact

    Apathy is Boring is a social innovator in the field of youth engagement. After testing and refining an activity, our next step is to maximize its impact. When we have the capacity to do so, we expand the reach of our own programs. Otherwise, we give our ideas away. By taking this “open source” approach and sharing our knowledge and strategies with other youth engagement stakeholders, Apathy is Boring can affect far more youth than any one organization could ever reach directly. Partnerships are key to our approach and you can read our partnership policy here.