What's the big deal?
The purpose of disinformation is to mislead people and obscure facts. It's often used to subtly trigger strong emotions by focusing on provocative content.
|It comes in many forms||
Articles, publications, videos, images, interviews, studies, podcasts, photo essays, memes... You name it, it's been used as a disinformation tool.
It spreads through polarization and bias
|Click. Share. Comment. These actions are all triggered by strong emotions, both positive and negative.|
|It exploits social networks and algorithms||
Let's face it, you're more likely to share content that evokes a strong emotional response, whether positive or negative. That often results in unconsciously spreading disinformation to your friends and family, who then pass it on to their friends, and so on... Talk about a vicious cycle!
|It targets and exploits journalists||
Given the speed at which information goes viral and the lack of time available to fact-check, even experienced journalists are in an arms race against disinformation.